Cleveland Clinic's take on Empathy

Came across this ad on Not Running a Hospital, Empathy: The Human Connection to Patient Care:



A 4 minute video on empathy, which apparently ceases to exist once the care stops and the billing starts. Billing 1000%+ of cost? Demanding 500%+ profit margins from PPO clients, suing those that don't hire a PPO and play by their rules for the difference.
I can see why the Clinic would be spending money to proclaim their empathy: patients won't see it otherwise unless they are covered by Public insurance or top of the line private insurance where cost is not an issue.

Not to worry Non-Profit Cleveland Clinic has plenty to spend;

In his annual "State of the Clinic" address, Cleveland Clinic CEO and President Delos M. "Toby" Cosgrove, M.D., reported that the health system's total revenue in 2011 increased 5 percent over 2010, reaching $6.18 billion. Operating income rose 22 percent to $305 million, and investments were up 10 percent, reaching $4.3 billion.